That the children on the poster in the British Humanist Association's don't-label-your-children campaign are, in fact, the kids of famous Christians can't but help raise a smile. The BHA's defence is that it doesn't matter who the kids are: they represent 'everykids'.

But it seems to me that the entertaining coincidence reveals the flaw in the campaign. For there is no such thing as an anonymous child. Each child to be a child is a particular person, located in a particular context, with real factors and freedoms shaping their lives. To imagine that a child could be a person in the context of no such influences, religious or otherwise, is not to imagine a child but a non-child, a Stepford child, an individual that could not become fully human.