It is unremarkable that Shakespeare did not have the words 'motorcar' or 'telephone', and of interest that he didn't have, say, 'teenager' or 'homosexuality'. It is fascinating that Shakespeare did not have the words 'embarrassing' or 'ideal'.

Did he never redden in discomfort? Did he not have notions of the best? Presumably he did. So did he not much think to question them, to problematize them, as having a word might imply? Did they just not feature so much in his time? Was there not such a crystallization of meaning around these notions, as if they were never more than in his peripheral vision, whereas for us they might be dominant concerns? What difference does a word make?